Advertising heavily depends on the utilization of trends for the sake of selling. In fact, keeping tabs on what’s trending and what’s not could be the make or break factor of a particular industry. Let us explore some of the biggest marketing trends of the year?
Going Beyond Digital Advertising
For most of 2020, many people were stuck at home with their screens and throughout this period, digital ads became too much to bear. People downloaded ad blockers to stop interruptions from their favorite shows.
Agencies will have to start looking for ways to advertise outside as people get out more. Brands will have to figure out how to make the outsides work again.
Use of Direct Mail
The shift to working from home happened quite quickly and direct mail made quite a comeback. This said, agencies should go back to the drawing board and use direct mail. Yes, going back to the physical aspect of marketing, using postcards, newsletters, and custom paper bags for deliveries.
Get to people where they are most comfortable in a way they won’t get bored to check out. Using direct mail helps establish a personal relationship with potential customers who feel it is part of the family when the brand remembers them even in the most difficult times. Brands can use interactive designs to catch their attention.
Seeking More Alternatives
Social media is introducing more aspects for people to use. More apps are introducing the aspect of reels or short videos as TikTok becomes one of the most famous apps at the moment. More people are using Instagram reels and Facebook stories.
Selling on LinkedIn has also become quite popular. As an agency, look into what the brand requires and its target audience before deciding where you want to focus your energy and resources.
More Use of Influencers
Influencers are bigger than ever. Micro-influencers and macro-influencers are getting sales done for small and big brands alike. Sometimes, it takes a few people to take photos and promote an item and it flies off the shelves.
Many small businesses use this mode of advertising and if you have been on the internet, you might have seen the power of one viral video. When looking for the best influencers to hire for a campaign, you need to figure out which field they are best suited for. The right influencer puts a personality to a campaign and this increases the chances of its impact.
Using Automation Tools
Advertising agencies are leaning more and more towards automated tools to help with planning and content creation. These tools help in creating schedules and in hitting deadlines in project timelines.
With these tools, finding the impact of a campaign is easier. Scheduling posts for social media also becomes an easy task for the people running the campaign. Some of these tools can be used by teams to master the progress of a project, including a supervisor.
There are numerous trends popping up in the marketing industry and following them closely could be a gamechanger. These are not the only trends to look into, so consider looking into more. The learning never stops, so use your spare time to check out what is trending and learn to leverage it for marketing benefits.